To create amazing experiences focus on testing to discovrying : Brilliant Basics, Iconic Moves & Extended Experience.
Desirability (user) - does this idea solve the users needs? Is it desirable for the user?
Viability (business) - does this idea match the business plan for investment or operation? Is it viable for the business?
Feasability (technical) - does this idea fit with the technical possibilites or scope? Is it feasable technically?
It is at the intersection of these three focuses (imagine a venn-diagram) that innovative experience are created. If you can find a new solution and it also relevant to the user and business – you've just innovated!
...
UX Testing Methods
Types of testing methods, best practise examples and advice on when to use.
While not useful for testing ideas before delivery, analytics tools are a very useful secondary type of testing that will help you track quantitativly user's behaviour once a product or service is live.
Further reading: Google Analytics Academy
Free online courses for Google Analytics. While these are Google specific, the concepts will apply to all tracking software.
Web analytics service from Google that tracks and reports on website traffic.
PlausibleCookie-free simple alternative to Google Analytics.
HotJarMonitor behaviour via heatmaps and recordings or collect feedback via intercept surveys.