UX Testing Methods

Interfaces in front of a user (either prototype or live product) getting them to complete tasks.

Finding if users are satisfied or dissatisfied with your product/service. This is useful for improving/iteration but not important for ideation.

Great for getting feedback on lots of ideas and which direction to take.

Quantitate and technical research method based on data collection. Tracking error rates, number of clicks, time on page, satisfaction ratings. Needs large sample of people.

Collecting the path of many visitors across your website and using statistical analysis to see what performs best for a conversion goal.

Collecting the path of many visitors across your website and using statistical analysis to see what performs best for a conversion goal.

EyeQuant - AI eye tracking (think pre-launch HotJar)

https://www.optimalworkshop.com/optimalsort/

Show 2 or more variations to users to test which is better for the conversion goal. End of the product development phase, needs large numbers of people.

Done by software tool instead of a person. Cheap and easier to produce than lab studies.

Intercept live visitors on the website and ask them questions such as, where you able to find what you're looking for. Good for capturing satisfaction score or NPS.

Great way to collect feedback after product launches.